Launch Of The Fiftysix Collection In Asia, In Seoul's Exclusive Hyundai Card Music Library
Press Release
Launch Of The Fiftysix Collection In Asia, In Seoul's Exclusive Hyundai Card Music Library
To perpetuate the success of Fiftysix®'s global launch in London's legendary Abbey Road Studios, Vacheron Constantin presented the launch of Fiftysix® collection to 200 prestigious guests from Asia, in Seoul's Hyundai Card Music Library. ln tune with the Maison's latest communication campaign "One of Not Many", the Asia launch event collaborated with music affinities in the spirit of constant innovation, expertise and creativity, debuting the new Fiftysix® Tourbillon.
On November 8th 2018, Vacheron Constantin celebrated the launch of Fiftysix® collection in Asia in Seoul's exclusive Hyundai Card Music Library.
ln the backdrop of the ltaewon skyline overlooking Han River, watch connaisseurs, music aficionados and tastemakers from Hong Kong, China, Taiwan, Japan, and Korea were warmly welcomed at Hyundai Card Music Library. While music-evoked emotions are universal, Music Library's 14.5-metre-tall canopy is wrapped on the underside with French street artist JR's large-scale art work depicting these powerful emotions, vividly captured by American photographer Bill Owens during the Rolling Stones' performance at California's Altamont Free Concert in 1969.
During the event night only, the double-height library of rare vinyl records, books and magazines above ground was privatized for the guests' full enjoyment- including The Beatles' 1966 controversial cover of "Yesterday and T oday" and the entire back catalogue of Rolling Stone magazine from 1967, collected from 11 countries in over two years' time.
Highlighting the shared values and emotions between music and haute horlogerie, guests were escorted to the basement floors of Hyundai Card Music Library to experience the evening's creative endeavours: latest Fiftysix® timepieces, DJ class, mixologist's cocktails inspired by Korean spirits, 4D photo booth, as well as a live concert with internationally acclaimed Korean indie band, Hyukoh, and an immersive sonic journey exploring different music genres and eras till late with Korea's leading DJ, DJ Soulscape, ail tunefully accompanying the debut of the new Fiftysix® Tourbillon.
The new Fiftysix® Collection is available in Vacheron Constantin boutiques as well as across the Maisons's authorized distributors network.