Vacheron Constantin, the world’s oldest Haute Horlogerie manufacturer with more than 250 years of uninterrupted history, announces the opening of its newest boutique on Rodeo Drive in Beverly Hills, California. Both historical and elegant, the Rodeo Drive setting is in keeping with Vacheron Constantin’s rich history and high level of sophistication. The boutique, at 365 North Rodeo Drive, is the brand’s fourth in the United States, with others open in New York City (September 2011), Las Vegas (August 2012), and Costa Mesa, CA (November 2012). Vacheron Constantin operates 35 boutiques worldwide.

Founded in 1755, Vacheron Constantin was established twenty years before the American Revolution. In the earliest days of the United States of America, Vacheron Constantin participated in the growth of this fledgling nation, supplying wealthy entrepreneurs with precious mechanical timepieces. Company records show that Vacheron Constantin was the first Swiss watch Manufacturer to establish itself in the US (in New York City in 1832) and in the early 1900’s, one of the first to create made to order timepieces for the original American watch collectors. At nearly the same time the early 1900’s, the Rodeo Land and Water Company was formed, and named its new street Rodeo Drive. As Vacheron Constantin’s prominence has grown in the United States, so has Rodeo Drive’s, becoming the international luxury destination it is today. Over the years, many prominent Americans have become Vacheron Constantin collectors and owners, including Elizabeth Taylor, the writer Henry James, Edith Wharton, President Dwight D. Eisenhower and John D. Rockefeller, as well as actor Marlon Brando, who was given a Vacheron Constantin timepiece by Zsa Zsa Gabor, inscribed “To Marlon, Love Zsa Zsa.”

From now on, the new boutique will welcome watch collectors and enthusiasts from all over the world in more than 1600 square feet of floor space. The rich and elegant architectural and decorative details highlight the quality of craftsmanship, sophisticated level of refinement, and high level of finishing of the timepieces on display. Custom crafted limestone flooring is complimented by sleek showcases and walls finished in fine Venetian plaster. Two custom-made Murano crystal chandeliers grace the center of the boutique, and warm wood paneling adds to the elegance and refinement of the décor. The decorations create an environment of refined elegance and invite clients to appreciate the culture, history, and tradition of excellence that defines Vacheron Constantin.

The boutique will offer the entire range of collections from the Geneva-based manufacture, as well as exclusive boutique models. An in-house watchmaker will offer advice and service.

“We are delighted to open our new flagship boutique on the prestigious and world-renowned Rodeo Drive,” said Hugues de Pins, President of Vacheron Constantin North America. “This new boutique will provide a true and exceptional Maison de Haute Horologerie experience. We look forward to welcoming old and new friends, collectors and enthusiasts to our new home on the West Coast.”